Cindy Craig

Chief Culture Officer

Cindy Craig

Awana is a global ministry serving over 34,000 churches in over 100 countries. In her role as Chief Culture Officer, Cindy Craig plays an integral role in shaping and guiding the organizational culture of Awana. She oversees Human Resources, Strategic Planning and Execution, Leadership Development, and Facilities and Hospitality. Cindy also serves on the Executive Leadership Team.

Cindy’s Story
Cindy grew up in the suburbs of Chicago. She was raised in the church but it was when she was an adult after hearing a clear gospel message that she accepted Christ as her Savior. Cindy recalls “While studying the book of Romans in a women’s group at my church the truth of the gospel went from my head to my heart. And my life has never been the same!”

Moving from success to significance
Prior to joining Awana, Cindy worked for 18 years in advertising and marketing. As an Account Executive, Cindy led national marketing campaigns for several Fortune 500 clients. She also led the project management department at one of the nation’s top marketing services agencies.

After accepting Christ, Cindy began serving children in her local church. During that time, she felt God calling her into full-time children’s ministry. God led Cindy and her two daughters to a church that had an Awana club. “We love Awana. It helped me engage my children in Scripture and the girls loved inviting the kids in our neighborhood. This was an answer to my calling!”

For 15 years, Cindy has been a ministry leader at Awana headquarters. As Director of Leadership Development, she was responsible for the U.S. Awana missionary school; and led the team that developed curriculum, materials, events and online training to equip church leaders for ministry to children and youth.

As Sr. Director, Children’s Ministry she oversaw the teams that create curriculum to reach kids and equip leaders. Cindy is a workshop instructor at children’s pastors and Awana conferences around the country. “God has assembled an incredibly talented and passionate team at Awana. It's a joy to serve them in my role at Chief Culture Officer, as together we equip leaders to reach kids through the local church.”

Cindy resides in the suburbs of Chicago. She treasures her role as mom to her two young-adult daughters, Carolyn and Katie. Cindy is passionate about making disciples as she has serves as an Awana leader and woman’s ministry leader in her local church. Cindy enjoys exploring new places, reading, learning and spending time with family and friends.

Education, Achievement, Professional Affiliations

  • B.A. in Business with emphasis in Marketing, DePaul University
  • Certified Professional in Learning and Performance (CPLP)
  • Member of Association of Talent Development
  • Member of eLearning Guild